ABOUT – pineandcoseoul

Established in 2020

PINE & CO is a space designed to introduce various drinking cultures to consumers through cocktails, regardless of genres including culture, art, experience, and story.

Pine holds two meanings.

Pine tree is commonly found in Korea and is loved by many people because of its versatile usage. It symbolizes fidelity and will and is one of the Ten Symbols of Longevity in Asia.

Pineapple also symbolizes and represents bartenders. Pineapple’s origin comes from pine of pine trees, and it symbolizes the inner sweet, genuine hospitality towards the customers, despite its rough surface.

MOTIVATION

Pine&Co is a unique and nostalgic space that transports guests back to the 80s and 90s in Seoul.

01

The theme of the space is a
“Retro house of Seoul”

Experience the thrill of a prohibition-era speakeasy with a modern twist at this fun and trendy underground bar in the heart of Seoul. Step back in time as you enter Pine&Co, where the vintage sign and entrance are reminiscent of the bustling streets of 1980s-1990s Seoul

02

Welcome Home

we embrace the traditional Korean custom of placing the name sign on the door, inviting guests to press the bell as if they were visiting a friend’s house, creating a warm and welcoming atmosphere.

03

Versatile

The inside interior is a stark contrast to the outside, with a modern and sophisticated design. The lighting and music are changed daily depending on the mood of the day.